Find the gap making your expertise harder to trust.
Ten minutes, five categories, one honest answer. Score your own brand and get a seven-day plan for whichever part is costing you the most.
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What you score
Five areas that decide how quickly people understand and trust you.
Positioning
Is your audience, promise and distinction immediately clear?
Profile
Does your first impression make the right expertise obvious?
Content
Do your ideas consistently build one recognisable position?
Trust
Can people find real proof, process and credibility signals?
Conversion
Is there a clear next step once someone decides they want you?
How it works
Score it. See the pattern. Fix the weakest one.
Score five categories
Simple 0–2 scoring. No essay questions, no personality test.
Read what it means
A clear interpretation of your total, and which category is dragging it down.
Follow the seven-day plan
One focused week of work on the part that is actually costing you.
Who it is for
Worth ten minutes if this sounds like you.
This will help
- You are good at what you do and it does not show online
- You post but nothing compounds
- People find you and still are not sure what you offer
- You are about to spend money on a rebrand or a website
This will not help
- You want a follower-count tactic
- You want someone else to run your accounts
- You already know exactly what is wrong and just need it built
Start
Ten minutes. Five categories. One honest answer.
Free, self-guided, and yours to keep whether or not you ever work with me. If you want a second opinion on what you find, the $149 Review is the next step — not a requirement.