Positioning
Is your audience, promise, and distinction immediately clear?
In ten focused minutes, see what is clear, what is weakening your authority, and what deserves your attention during the next seven days.
Is your audience, promise, and distinction immediately clear?
Does your first impression make the right expertise obvious?
Do your ideas consistently build one recognizable authority position?
Can people find real proof, process, and credibility signals?
Is there a clear, low-friction next step after someone discovers you?
Give each statement a score of 0, 1, or 2 based on your current presence.
Use the score bands to understand whether your authority foundation is unclear, developing, or strong.
Use the included seven-day plan to improve the weakest category without trying to fix everything at once.
“You do not need more content until your existing expertise is easier to understand.”
— Ashkan, Personal Brand & Content StrategistYes. The scorecard is designed as a useful starting point for evaluating your current personal-brand authority.
The scorecard is designed to be completed in approximately ten focused minutes, followed by a short seven-day planning exercise.
Delivery of the requested PDF and ongoing marketing consent are treated separately. The optional checkbox controls future personal-brand insights.
Business owners, consultants, and service experts who want their online presence and content to communicate their real expertise more clearly.