How to do website strategy
You want to make a website, and now you have a website, but the next step is how to bring traffic to your website. There is growth in any business without strategy and plan, and I am going to show you how to make a successful website marketing strategy in easy 4 steps.
💡You are planning to make a website, and here are 4 tips before you start:
- Identify your goal for the website
- Identify your target audience
- Watch and learn from other competitors
- Take your time
|What Is Your Plan for Your Website|
1. Identify your goal for the website.
Before you take any action, you need to know what the purpose of making this website is. I mean what is your goals and what you want to do I know that bring up so many questions which is good because question guide us to answers so I show you how to do that.
How to start is start asking yourself some questions:
- What is your main objective?
- What do you want your website to do for you?
- What kind of service do you want to provide?
- Are you looking to increase your engagement? How to do it?
You can ask yourself more questions to get closer to your target. Start thinking about the questions, and knowing the answer to these questions gives you excellent knowledge to help to get closer to your plan.
What is the purpose of the website, and the reason why you want to make this website? It’s essential to know. You can find the basis for what your website can do, and you’ll need to think about its meaning too.
This is an example of a business E-commerce website, and I leave a sheet link so you can learn from it.
- Attract traffic and grow the audience
- Show what you have
- Share your knowledge
- Advertise your business
- Entertain your readers or customers
- Make everything simple to understand
I can tell you that knowing them is excellent, but your primary reason is why we want to make a website; what do you need to know, and what do you need to get a good result. Keep asking yourself why and what until to get the real purpose of making this website.
>>>Use google sheet to get your answer:
Here is an example I made with google sheet for you:
2. Identify your target audience.
Now it’s time for you to know who your target is. By that, we create a strategy and bring the audience to action. You want to make a website and expect good traffic, but without knowing your audience, how do you want to have traffic? It is like aiming at nowhere, and you will not catch anything. This will lead to marketing problems.
Why is Identifying your target audience important?
If you don’t know who your customers are and, what they want, and what they need, what they are interested in, you are not able to understand them because you can’t visualize your audience,
How to Identify your target audience?
Most people think they know who their audience is, but unfortunately, that imagination is wrong, and that’s why they lose their audience, and they never get success.
Here is the list you should make to learn about your audience:
- Send them a survey
- Interview your customer
- See what customers are saying online
- See what your website states tell you
- create a persona
3. Watch and learn from other competitors.
There is always somebody out there they have the same thoughts as you do, and we all have access to the internet, so we can use their knowledge and experience, and it won’t cost you anything. They have been on this road; the best part is you can learn from it. They have done something good, and that’s why they have traffic.
“It is important to know not to copy anything from others but learn from them and try to be better than them, and that’s the key to success.”
Try to build your own content and find your own journey because by copying others, you will not go too far, and there is a chance you will get sued by them too.
How to build your own content?
You can always start by asking questions. Here is the list of how you should do that:
- What makes you different from your competitors
- Why should that difference matter to customers?
- What benefits do customers get by choosing you over other competitors?
- Why do those benefits matter to customers?
- What else should I do?
Remember to take your time and answer these questions, don’t answer them quickly because sometimes we have too many answers, but we must pick the best one to help the business.
4. Take your time
After you finish everything, don’t rush; recheck your list and see what you learned from them. Always don’t rush; the more you know, the more you grow. Use your knowledge and start your own website and business.
I hope you find your answer here, and please let me know if you have any questions.