You will learn What is Digital marketing, and how to start your digital marketing? In this article, we focus on this topic; you will also learn step-by-step anything you should know about digital marketing.
Are you looking for a new career? Do you want to be your own boss? Do you have a passion for marketing? If you answered yes to any of these questions, a digital marketing career might be perfect for you!
You might know how physical marketing works, but the way the future shows us digital marketing will change the life of marketing, so learning about digital marketing helps you to grow and be ready for changes.
Here is the list to help you understand Digital Marketing:
- What Is Digital Marketing?
- The Benefits of Digital Marketing.
- What does Digital Market Do, and How to Start Digital Marketing?
- The Different Channels of Digital Marketing.
1. What Is Digital Marketing
Digital Marketing is marketing a product or service using digital technologies, mainly on the internet and mobile technology.
Many businesses that have traditionally depended exclusively on applying traditional marketing are moving first to digital channels to penetrate their customers. The methodology is necessary because of the increased interest in social media and mobile media, which have revolutionized how consumers gain, share, and utilize information.
For example, in the physical store, when you walk in, you see all the products, some of which have reasonable offers and discounts. This is precisely what happens in digital marketing; when you enter a website, you will see products, discount offers, and services.
Digital marketing or online marketing is how today’s business gets customers’ attention. They work and grow their business, the good thing is you can show your business worldwide, and of course, you are not the only one who wants to do that. That’s why we should take some steps and look deeply at those steps too.
. A Brief History of Digital Marketing
To understand digital marketing, we need to learn where digital marketing comes from. Some people think digital marketing is new, but digital marketing goes back to 1896 when Guglielmo Marconi invented the radio. The first wireless signal in the world started at that time. 31 years after the radio was created, electronic television (we know it as TV) was successfully demonstrated in 1927s.
Some of you might not know the TV screen was black and white, and then they made a TV with color.
In the 1990s. The Web 1.0 platform allowed the users to find information but didn’t let them share it over the web. And in 1993, the first clickable banner was born; from then, the internet and digital started getting exciting and growing more.
When we study digital marketing, we can see “where we were before and where we are now,” but In the future, something new might change the marketing life, so we can be paper and flexible to be ready.
2. Why Does Learning Digital Marketing Matter?
These days, when you look everywhere, you can see digital banners (online banners) and also on websites, social media, apps, ads, and so much more; that shows us one thing digital marketing is taking advantage of physical marketing or reality.
People spend more time on their computers and phones, so it is a considerable alarm for any business to learn more about digital marketing because they can grow more and faster.
So, this is important because most people in the world use the internet, and this is an opportunity for anyone who wants to grow more.
Based on the Statista website report, 63% of the world population have access to the internet; the report says more than 5 billion people use the internet. More than 4 billion people are active on social media.
You should check the website and learn more.
3. What Does a Digital Marketer Do? How to start digital marketing?
That is today’s question for most people: What does a digital marketer do? Or how to start digital marketing?
A digital marketer drives brand awareness and leads generation through all digital channels. A digital marketer focuses on other critical performance (KPI) for each channel to adequately measure the business performance across each channel. More prominent companies might have different digital specialists for various purposes.
A digital marketer is a digital marketing specialist; what does that mean? Well, a Digital marketer is responsible for helping maintain a business brand by working on marketing campaigns. Their responsibilities include performing market research, strategizing with other marketing professionals, and making content to aid in the success of marketing campaigns.
Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), Social media marketing (SMM) or paid search (PPC), display media, and other things.
A digital marketing specialist is also known as a Digital market researcher, Digital communications specialist, or Internet Marketing Specialist.
Digital Marketer Specialists’ Examples:
- SEO manager
- Content marketing specialist
- Social Media Manager
I have an article for each of them. If you are interested in any of these, please learn more about them.
4. The Different Channels of Digital Marketing
There are many digital marketing categories for different proposals, but here we focus on the most popular digital marketing category.
1. Social Media Marketing (SMM)
Social media marketing (SMM) uses any social media platform users to build a social network and share information to build a company’s brand, increase sales, and drive website traffic.
Okay, let’s make it more transparent and straightforward for those needing more clarification. Social media marketing is about connecting your audience (Customers) and helping them learn and understand your brand.
As I said before, Digital marketing and physical marketing are the same, and the only different thing between them is just digital.
Example of Social media marketing in real life:
Think of your business or market and try to reach more customers of your business. There are many ways to help you do that.
One of these ways is to pay someone who is a celebrity or maybe famous in your country to talk about your product or service, which is happening in SMM (Social Media Marketing). If you want to grow in social media marketing, you should start advertising or work with someone who is famous and can help your business or website to reach more audiences, and It’s like what happing outside of the digital world.
Now we know how social media is very effective and useful, it’s good to know what is the most papular social media network in the world.
To make this easier for you, I highly recommend checking this website below and see what is the most popular social media worldwide:
After you checked based on the Statista report, you saw the most popular social network. More than 70% of buyers came from social media marketing, which is the power of social media marketing.
2. Search Engine Optimization (SEO)
SEO (Search Engine Optimize) means improving your site to increase visibility when people search for something related to your business or service from google, yahoo, Bing, or other search engines. It is better visibility of your page in search results; maybe the explanation is easy, but it’s not that easy.
The difference between SEO and paid advertising is that SEO involves organic ranking, which means you don’t pay to be in the top search engine. Researchers show the best customers are those from organic search because they are more loyal than pay advertisements.
Search engines such as Google or other search engine websites use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. The index collects all of the data or information someone needs, and when someone searches for something, they find exactly what you are looking for at the time.
You should know SEO is a fundamental part of digital marketing.
3. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a strategy using paid tactics ads to receive visibility on search engines. SEM is one of the most effective ways to grow your business or service to reach new customers.
Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC). Search engine marketing uses pay-per-click advertising platforms to reach the target audience. SEM is run by a keyword search and competitor insights campaign and creates your target campaigns that show your product or service in front of your target audience.
Example of the platform you can run ads PPC:
To keep learning more about Search Engine Marketing (SEM) & how SEM affects your business, click the link.
4. Content Marketing
Content marketing is a strategy to attract, engage, and retain an audience by creating, sharing, and publishing content to channels such as social media, blogs, websites, podcasts, videos, images, apps, or other media. Content marketing aims to reach your target audience and increase brand awareness, new customers, engagement, sales, and brand loyalty.
You should learn about content marketing and how to do successful content marketing for your business.
5. Affiliate Marketing
Affiliate marketing is one of the most popular ways. Influencers, Youtubers, and Bloggers use affiliate marketing to promote other business products and get a commission every time a sale is made from them. Most companies provide affiliate marketing, like Amazon, Fiverr, and Canva.
6. Email Marketing
Email marketing is your marketing efforts to promote a business’s products or services and incentivize customer loyalty. Let’s simplify: anything a company sends its customer email from the industry, such as discount or promotion, new products, coupon codes, new updates, new offers, or other things to engage the customer with the company and drive more sales email marketing.
Email marketing has a highly effective content marketing strategy; email marketing is the most direct and effective way of connecting with your leads. Email marketing keeps the customer updated about business.
Email marketing can help you build a relationship with your audience and drive traffic to your business, social media, blog, or anywhere you want the audience to visit you.
Tips you must avoid for email marketing.
- Don’t buy email lists.
- Don’t fool your customer.
- Don’t spam your customer without reason.
7. Website Marketing
Website marketing promotes a website (business, E-commerce, blogger, or other websites) to attract more visitors. More visitors mean more chances for the customer to buy from you. But to do website marketing, you should have a website. It is of the online marketing channels you can use as part of your overall digital marketing strategy.
8. Video Marketing
Video marketing uses videos to promote your service or product to increase engagement on your channel, educate your customer about your business, and reach a larger audience. One of the most extensive video marketing in the world is YouTube. Google bought YouTube in 2006, and YouTube started growing so fast.
Do you know what they said they said If an image is worth a thousand words, a video is worth ten thousand?
Video marketing is the second most popular content type on the internet. With video marketing, you can easily engage with your audience, increasing your relationship with them. People love to watch videos more than reading.
Video marketing is full of benefits, but there is always a strategy behind it, so even video marketing without a plan is useless.
There are more, for example, SMS marketing, TV marketing, radio marketing, and other things, but this article focuses on the top list.
As you can see when you look around, we live in a digital world, and digital marketing is everywhere.
If digital marketing suits you, my only suggestion is that learning is the key.
What part of digital marketing is more interesting to you? Do you use marketing strategies in your business? Which platform is more effective for your business?